Xoyalty is a result of our years of experience serving small businesses and understanding the problems they face in getting and retaining clients. We have seen many business strugling particularly in the initial years when they face the problem of low funds, slow growth in revenue and fewer clients. They often have to resort to expensive marketing or invest a lot of time and effort towards sales and customer service, both of which have a major negative effect on the business. The common thing among almost all of the channels they were using for getting new clients was that they had to pay first and then hope that clients come in. wheather it was on flyer distribution, print advertisement or search engine optimization or pay per click adds, they first paid an amount to communicate their product or service to the potential clients and then hope that the client would come in. It did work with a success rate of 2% to 5% but the effect would die soon and the same process had to be repeated again and again. I remember one business owner who spent $30000 to print and distribute flyers but had zero clients out of it. Imagine how she would have felt, $30000 and all the effort after it gone waste.
With Xoyalty our main goal is to help business owners get new clients, retain them and automatically spread word of mouth without paying any upfront cost. Therefore we are offering pay as you go system wherein business owners only pay a small amount of fee each time they perform an actual sale. The idea is that if you start any business, then you are likely to get few walk-in clients irrespective of your marketing effort or with minimal cost marketing. When that happens, if you start using Xoyalty app and offer discounts or loyalty points based on the number of contacts who use Xoyalty app then you reach a lot more clients. For example we give USD 5 free credit and above it we only charge USD 0.10. With this minimal cost any small business can start reaching a lot more potential clients then they could with conventional source of marketing.
Our aim is to help the business owners with an affordable and effective Tool to grow their businesses and spread word of mouth to their potential clients.